Can you believe what a Costa del Sol real estate agent’s website tells you or offers you?
A bit of background first
About six or seven years ago, around 100 or so agents with offices on the Costa del Sol became used to sharing a single software platform, that then allowed them all to display not only their own properties on their websites, but those of the 100 other agents on that same platform.
The result…
All well and good we thought. Very helpful, everyone believed, as agents often shared their clients between each other in the typical USA broker and European Agent way, thus also sharing their commission. Everyone benefited from the developing Internet phenomenon at the time.
Today it’s quite a bit different …
90% of so-called Agents no longer even have offices so it seems. But they do have quite good-looking websites, sometimes really terrific ones, but the stark reality is that their office is actually a corner of their living room or a desk in the back bedroom of their Costa apartment.
I don’t have a problem with that per se. Well, yes, actually I suppose I do… Continue Reading